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Success Driven Through White Box Solution Sales and Expanded Market Opportunities for AMD Opteron™ and AMD Athlon™ 64 Processors
Eindhoven -- Avnet Computing Components, a division of global technology distributor Avnet Inc. (NYSE: AVT), was recently recognized as AMD’s (NYSE: AMD) top-performing distributor for 2003. Avnet Computing Components holds the number one distribution market share position for AMD’s microprocessors in Europe, North America and Asia, and has doubled sales of AMD Opteron™ processors quarter-over-quarter since the processor’s launch in April 2003. The Avnet division achieved this leadership position in the industry by creating growth opportunities in the channel for AMD Opteron and AMD Athlon™ 64 processors by selling the processors as a part of complete white box computing solutions for system builders, value-added resellers (VARs) and independent software vendors (ISVs).
“We are very successful at generating increased demand in new markets for complete white box solutions. That is why we won AMD's distributor of the year award for 2003,” said Sukh Rayat, vice president of Avnet Computing Components in Europe. “There is a growing variety of vertical markets and applications deploying white box solutions. Why? Simply because of the efficiency, compatibility and reliability of processors incorporating AMD64 technology. With the ongoing introduction of additional 64-bit software applications, the market for high-performance microprocessors offers high growth potential. Avnet Computing Components is ideally placed to take advantage of this growth, with its ability to deliver custom, simultaneous 32- and 64-bit solutions, developed to exactly meet customer needs using top-of-the-line components.”
Avnet Computing Components has a solutions-based approach to selling the AMD Opteron processor for white box servers and workstations, and the AMD Athlon 64 processor for white box desktops, workstations and notebooks. AMD processors are well suited for education, government, commercial, retail, gaming, entertainment, video editing and corporate enterprise solutions. System builders, VARs and ISVs can quickly and easily configure AMD products into complete custom solutions through Avnet Computing Components’ online system configuration tool, QuickSource. With its intuitive, easy-to-use interface, QuickSource provides validated white box configurations built with a variety of compatible components from leading manufacturers including AMD, Celestica, Micron, Tyan, Seagate, and Newisys, which saves its customers time in product research, development, sourcing and testing. All components can ship as a kit for customers to assemble themselves or as a fully integrated solution.
“Our 33-year relationship with Avnet has never been stronger,” said Pierre-Yves Ferrard, vice president of worldwide distribution sales at AMD. “We appreciate Avnet Computing Components’ support in helping generate demand for the award-winning AMD64 family of processors. Avnet Computing Components’ mirrors AMD’s customer-centric focus and has put a set of distribution services in place that makes it easy for their customers to deploy AMD’s industry-leading high-performance products.”
About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.
AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron, and combinations thereof, are trademarks of Advanced Micro Devices Inc. Other product and company names are for informational purposes only and may be trademarks of their respective companies.
About Avnet Computing Components
Avnet Computing Components is Europe’s premier distributor of leading-edge PC components and a division of Avnet Technology Solutions, a $4 billion operating group of Avnet, Inc.
Avnet enables success at the center of the technology industry, providing cost-effective services and solutions vital to a broad base of more than 100,000 customers and 250 suppliers. The company markets, distributes and adds value to semiconductors, interconnect, passive and electromechanical (IP&E) components, enterprise network and computer equipment, software and embedded sub-systems. Avnet generated revenue of more than $9 billion in fiscal 2003 (year ended June 27, 2003) through sales in 68 countries. Via its premiere market position, Avnet brings a breadth and depth of capabilities, which help its trading partners accelerate growth and realize cost efficiencies. For more information, please visit www.avnet.com
Contact:
Sukh Rayat,
Vice-President Avnet Computing Components in Europe,
phone + 44 (0)1628 606165
Jolande Baselmans,
Communications Manager
phone +31 (0)40 2659321
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